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sabato 28 ottobre 2017

Playtech acquires BetBuddy

Playtech has acquired BetBuddy, the responsible gambling analytics solution provider, for an undisclosed fee.


Playtech's strategy is to acquire complementary technology that extends its software and services offering to the gambling industry's leading operators. The integration of BetBuddy's behavioral identification and modification software into Playtech's powerful IMS player management system will enable Playtech to continue to lead the industry in the delivery of responsible gambling products and services.

The integration will deliver an industry leading responsible gambling player management platform and will give Playtech's licensees the opportunity to offer their players a safer environment in which to enjoy Playtech's omni-channel products, features and functionality. The acquisition will ensure the Playtech platform will be well placed to navigate the continually evolving global regulatory challenges around Responsible Gambling in online and retail markets.

Over the past five years, BetBuddy, in collaboration with the clinical, responsible gambling and machine learning scientific communities, has developed a proven track record in implementing responsible gambling solutions in regulated markets through its patent-pending behavioral identification and modification solution.

Playtech trialed BetBuddy's analytics software earlier this year, using its algorithms to detect at risk behaviours. The addition of the BetBuddy team and methodologies to Playtech's data-driven approach will allow Playtech to take the next step in evolving its gambling content to ensure it is developed and deployed in a sustainable manner.

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