ICE 2017 confirms record-setting attendance

ICE 2017 has been confirmed as the most successful edition on record, with attendance independently audited at 30,213, up 6% year-on-year and the sixth consecutive year of growth experienced by gaming's leading business-to-business event.

Arguably, the most notable statistic relates to a double digit increase in the number of non-U.K. based attendees to ICE, which totaled 20,032, up 18% on 2016, a figure which represents a formidable 66% of the audience share. Excluding host nation the U.K., the top five represented jurisdictions were Malta (1,478 attendees), Germany (1,133), U.S. (921), Italy (853) and Spain (784). The increase in attendance is more than matched by an increase in the physical size of ICE, which has grown from 21,000 square meters of net space in 2012, which was the last tenancy at its previous home in the now demolished Earls Court, to the 2017 total of 41,000 square meters (both figures rounded to the nearest 500 square meters).

Reviewing the figures, Kate Chambers, Managing Director, Clarion Gaming, said, "Firstly, these are excellent figures that are a reflection on the hard work and commitment shown by of all our stakeholders, not least the community of ICE exhibitors who bring energy, enthusiasm and creativity to their presence in London.