Be the House signs deal with William Hill

Be The House, an innovative new gaming company, is launching its unique Cash In Roulette product with William Hill Casino, as it looks to breathe life back into the casino vertical.

William Hill criticised over advert

LONDON -- The British Advertising Standards Authority has issued stern criticism of William Hill over Twitter adverts that featured children and teddy bears, The Guardian reported.

The ASA said the adverts "must not appear again in their current form,” and agreed with the complainant that the adverts were likely to appeal to children, the Guardian report said.